Personalization in marketing is rapidly changing. If marketers want to optimize their conversion rates, they need to start putting the customer experience first by thinking about big data, cross-channel relevance and tailored content recommendations.
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Tom Wilde, Chief Product Officer
Tom is the Chief Product Officer (CPO) at Cxense, responsible for the strategic development of Cxense’s product portfolio, working closely with both the engineering and commercially-oriented teams. Prior to becoming CPO at Cxense, Tom was GM for Cxense North America after Cxense’s acquiston of the Ramp Media business where he served as CEO of Ramp.