Personalization for eCommerce is rapidly changing. If marketers want to optimize their conversion rates, they need to start putting the shopper experience first by thinking about big data, cross-channel relevance and tailored product recommendations.
Want to keep your shoppers away from the rival app or website? Then you need to personalize effectively across your own websites and apps and create a seamless shopping experience for every users. Here’s how to do it successfully.
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Tom Wilde, Chief Product Officer
Tom is the Chief Product Officer (CPO) at Cxense, responsible for the strategic development of Cxense’s product portfolio, working closely with both the engineering and commercially-oriented teams. Prior to becoming CPO at Cxense, Tom was GM for Cxense North America after Cxense’s acquiston of the Ramp Media business where he served as CEO of Ramp.