Data management will be vital for creating compelling experiences which engage readers, serve them better, and turn them into subscribers.
The publishers that succeed over the next five years will be the ones using a DMP to offer their readers a more personalized and individual online experience.
That’s why we’ve produced a free guide explaining the power of a DMP. Download it and learn:
Download Power of the DMP: Unlocking the true potential of audience data, segmentation and optimization today.
Tom Wilde, Chief Product Officer
Tom is the Chief Product Officer (CPO) at Cxense, responsible for the strategic development of Cxense’s product portfolio, working closely with both the engineering and commercially-oriented teams. Prior to becoming CPO at Cxense, Tom was GM for Cxense North America after Cxense’s acquiston of the Ramp Media business where he served as CEO of Ramp.