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On the Radar is a series of research notes about vendors bringing innovative ideas, products, or business models to their markets. 

In this report, Ovum dives into the following key messages:

  • Cxense built its data management platform (DMP) focusing on a single customer view, allowing for early adoption of one-to-one individualized marketing.
  • The solutions can predict short- and long-term customer intent through embedded artificial intelligence (AI).
  • Cxense is expanding its global footprint.

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