Publishers who build data-driven revenue models will be on more equal footing with global platforms who control the largest share of advertising budgets.
The time is now. A new generation of consumers is now fully initiated into the subscription economy. They’re more interested than ever in paying for news they trust and other premium content. In this guide, we’ll show you five ways you can use your first-party data to build closer, more profitable relationships with your readers, allies, and advertisers.